How do I know which ad or post brings customers?
Give every place you advertise its own link: one for the Facebook ad, one for the flyer, one for your Instagram bio. Then count clicks per link, and tag each WhatsApp chat with the place it came from.
One link per place
Use a different short link or a link with UTM tags for each ad, post, flyer and partner. If everything points to the same WhatsApp number, you cannot tell which one worked.
Count chats and sales too
Clicks show interest. Chats and sales show customers. Use a WhatsApp link with a first message already written for each place, so you can see where each chat started.
Decide every month
Look at chats and sales per place each month. Put more into the two that bring buyers and stop the one that brings nothing.
How Lucco Boss helps
The Marketing part of Lucco Boss gives you a short link for each place you share that counts clicks, with UTM tags for Google Analytics. People who message through your WhatsApp links are tagged with the place in your customer list. Free to start.
Updated · Lucco Technology