Click to WhatsApp ads and the 7 day free window
When a customer comes from your Click to WhatsApp ad and you reply within 24 hours, every message you send for up to 7 days is free, templates included.
Meta's rules as of 1 October 2026 · Page updated 20 October 2026 · Check the official page linked below
How the free window opens
A Facebook or Instagram ad with a WhatsApp button opens a chat with your number. It has to open in the WhatsApp app on an Android phone or iPhone. WhatsApp on a computer or in a web browser does not count.
Messages from customers are never charged. Their message opens the usual 24 hour customer service window.
Your reply inside those 24 hours opens Meta's Free Entry Point window.
The window can stay open for up to 7 days. Every message you send while it is open is free.
What is free inside the window
| Message | Inside the free window | Outside it (Malaysia) |
|---|---|---|
| Messages from the customer | Free | Free |
| Your replies (service messages) | Free | First 1,000 per number each month free, then about RM0.0564 each |
| Utility template: booking reminder, order update | Free | About RM0.0564 each |
| Marketing template: promotion, offer | Free | About RM0.3467 each |
| Authentication template: one time code | Free | Charged at Meta's rate |
Meta Business Agent messages are still charged inside the window. Rates are for Malaysia in MYR, from Meta's rate card effective 1 October 2026. Meta bills your own Meta account directly, and Lucco adds nothing on top. Official source: Meta's WhatsApp pricing page ↗.
What it saves: an example
Say your ads bring 200 leads a month, and you send each one about 8 messages in the first 7 days: answers, the price list, a follow up and the booking.
- 200 leads × 8 messages = 1,600 messages
- Inside the free window → RM0
- As service messages past the free 1,000 → 1,600 × RM0.0564 ≈ RM90
The RM90 assumes your free 1,000 service messages for the month are already used by other chats. Your real count is in Meta's dashboard.
How to get the most out of the 7 days
Within 24 hours opens the window. Within minutes, while the customer is still holding the phone, is when most sales happen.
Then every message after that can be about their order, their date or their size.
Answer questions, send the price list, follow up the next day, take the booking or the order. It costs nothing while the window is open.
For example "Hi, I saw the facial promo". The first message tells you which ad the customer came from.
Ads run day and night. An AI that replies in seconds, at 2am or on a public holiday, makes sure no ad lead misses the window.
Where Lucco AI fits
AI auto reply + WhatsApp in Lucco Boss
Lucco AI replies on your own WhatsApp number from the prices, products and opening hours in Boss. It books a time, sends quotations and checkout links, and follows up inside the 7 days. 500 replies a month are free, and the module is RM690 a year.
Meta bills you directly
Message charges go from your own Meta account to Meta. Lucco does not collect them and adds nothing on top.
How the rest of WhatsApp's charges work, past the ad window: How WhatsApp message charges work.
Updated · Lucco Technology