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What is loyalty program software? Is it part of a CRM?

Loyalty program software gives customers points, vouchers or member levels for coming back, and keeps the count for you. It works best inside a CRM, because the points, visits and chats then sit on the same customer record.

What it does

It records each visit or purchase, gives points or a gift, reminds customers before vouchers and points expire, and lets them swap points for rewards you choose. Good ones need no app: customers join with a QR scan or their phone number.

Loyalty and CRM together

A CRM is your customer list with their history. When loyalty sits in the same place, you can see who has points to use, who has not been back for a while, and message the right people without exporting lists.

How Lucco Boss does it

Points, levels, stored value, packages, friend vouchers and a lucky wheel, all on the same customer record as their chats, bookings and invoices. New customers can even join inside a WhatsApp chat. Free for your first 300 members.

Updated · Lucco Technology

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